I help ambitious brands figure out what they stand for, how to talk about it and how to turn that clarity into marketing that moves the business forward.
Good Brands Don't Need More Marketing. They Need Better Direction.
200+
Businesses served
40,000
Pieces of brand content created
33,000
People watching it happen on Instagram
I believe great brands aren’t built by doing more marketing. They’re built with a clear point of view, smart strategy, and a reason for people to actually care.
I’ve spent more than a decade on both sides of the screen - building brands as a strategist while building an audience of my own. So I don’t just know marketing in theory. I know what makes people stop, trust + take action. There’s enough beige marketing on the internet. Let’s make something people care about.
When they chase attention, we build connection.
Attention is easy to buy. Being worth paying attention to?
That’s the good stuff.
Strategy + marketing leadership for businesses ready to grow. From big-picture brand positioning to the marketing that brings it to life, I help you get clear on where you’re going - and how to get there.
Brand Building
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Ways to Work Together
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Creator partnerships built around trust, storytelling + results.
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Partner With Me
Good strategy pays for itself in the time, money + wrong turns it saves you. Office Hours helps you make smarter decisions faster — so your energy goes toward the things that actually move the needle.
Office Hours with Erin
Get Un-Stuck in Business
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It’s kind of a funny story
While I’m proud of things like building a highly engaged online community, partnering with global brands, and running a successful marketing firm, what I’m most proud of is the life I’ve built both on- and offline.
I show up as myself in everything I create - the polished moments, the messy middle, and everything in between. I don’t believe in content that feels forced or shiny for the sake of it, and I only partner with brands I genuinely use, love, and believe in. If it doesn’t fit my real life, it won’t show up on my feed.
My mission is to create thoughtful, impactful content that resonates deeply, builds trust, and adds real value - for my audience and for the brands I collaborate with.
Prepare to be Sick of Me
I’m Erin Sousa,
Your New 'that's TMI' Friend
I’m Erin Sousa,
Your New 'that's TMI' Friend
Trusted by billion-dollar brands.
Deena, Owner, Minichiello Jewellers
It's hard to articulate just how wonderful it is to work with Erin
During her campaigns, our social media reach increases tremendously and engagement is at a high level, which has translated to more online and in-store sales.
- Noa, EIC VITA Magazine
I can't say enough good things about working with Erin
Her support and guidance in optimizing our Instagram presence has been worth its weight in gold. Highly recommend!
— Jillian Harris, Founder, The Jilly Box + Influencer
What I love about Erin is her flexibility and multi-faceted approach to business. If your business needs help, whether it be improving a website, learning how to photograph, styling, product testing, she finds a solution, and she does it in the prettiest, most bright, airy and Instagrammable way possible!
Overheard
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Big ideas, smart strategy + probably an iced coffee.
Let's Talk.
Wanna work together?
