client projects

Portfolio

Smash + Tess

Smash + Tess is the home of the OG Romper and a brand that's grown to 100K Instagram followers!

visual content

social media management

public relations

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Smash + Tess

I have worked with Smash + Tess since 2017. Implementing a strong marketing strategy of strong visuals, influencer marketing, Instagram community building has resulted in the brand growing from 1200 Instagram followers to 100K under my management.

BACK

• Created cohesive, consistent, and original brand imagery

• Created cohesive and consistent brand imagery, (including original photography) for use on social media, website, ads and newsletters

• Secured various brand and influencer collaborations 

• Grew Instagram following to 100K while securing an engaged community for immense business growth

• Brand featured on major TV networks, publications, magazines and websites

the pie hole

The Pie Hole (you may have seen them on a recent Diners, Drive-ins and Dives episode) is a local bakery who has seen huge growth.

visual content

social media management

public relations

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the pie hole

The Pie Hole is a Vancouver based bakery who now has three locations and was recently featured on Diners, Drive-Ins and Dives. Erin has been working with the brand since 2017, when the brand opened their first location.

BACK

• Media relations work garnered various TV network appearances and high level food media mentions

• Media relations work garnered various TV network appearances

• Following on Instagram to 10K+

• Created a strong community of supportive foodies and food bloggers to amplify marketing efforts

• Created a strong community of supportive food bloggers to amplify marketing efforts

Vintner's daughter

Vintner’s Daughter is a California based beauty brand that has grown into a well-known luxury skincare brand with an epic cult following.

visual content

social media management

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vintner's daughter

Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been featured in various publications including the Wall Street Journal, the New York Times, InStyle, People, and is a personal favourite of Gwyneth Paltrow.

BACK

• Strategic visuals were created to hone in on the brand's vision

• Copy writing, content creation and community management grew the fan base to support the business

• Social media strategy was created for a unique brand approach allowing it to stand out from the pack

Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been features in publications including InStyle and People, and is a personal favourite of Gwyneth Paltrow.

A few other brands I've worked with:

jillian harris

urbanwalls

inika

tiny zen memory

shangri-la hotel

vita magazine