client projects
Portfolio
MINICHIELLO JEWELLERS
Minichiello Jewellers is a well-known family business that specializes in lab-created and earth-mined diamonds.
visual content
social media management
public relations
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MINICHIELLO JEWELLERS
Minichiello Jewellers specializes in fine jewellery and has amassed a large social following of over 50K on Instagram. I have worked with the brand since 2021 to increase noteriety, following, engagement and sales using strategic video and photo content.
BACK
• Holiday campaign grows following and sales during the key gifting period year over year
• Media relations work garnered various TV network appearances
• Social strategies reached 135% more followers during holiday period
• Grew followers by 700 followers over two-month period
• Grew followers by 700 followers over two-month period
Smash + Tess
Smash + Tess is the home of the OG Romper and a brand that I grew to 150K Instagram followers!
visual content
social media management
public relations
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Smash + Tess
I worked with Smash + Tess 2017 - 2020. Implementing a strong marketing strategy of strong visuals, influencer marketing, Instagram community building has resulted in the brand growing from 1200 Instagram followers to 150K under my management.
BACK
• Created cohesive, consistent, and original brand imagery
• Created cohesive and consistent brand imagery, (including original photography) for use on social media, website, ads and newsletters
• Secured various brand and influencer collaborations
• Grew Instagram following to 150K while securing an engaged community for immense business growth
• Brand featured on major TV networks, publications, magazines and websites
the pie hole
The Pie Hole (you may have seen them on a recent Diners, Drive-ins and Dives episode) is a local bakery who has seen huge growth.
visual content
social media management
public relations
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the pie hole
The Pie Hole is a Vancouver based bakery who now has three locations and was recently featured on Diners, Drive-Ins and Dives. You Wanna Piece of Me, the book, was released in Nov 2020. I have been working with the brand since 2017, when they opened their first location.
BACK
• Media relations work garnered various TV network appearances and high level food media mentions
• Media relations work garnered various TV network appearances
• Following on Instagram to 10K+
• Created a strong community of supportive foodies and food bloggers to amplify marketing efforts
• Created a strong community of supportive food bloggers to amplify marketing efforts
Vintner's daughter
Vintner’s Daughter is a California based beauty brand that has grown into a well-known luxury skincare brand with an epic cult following.
visual content
social media management
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vintner's daughter
Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been featured in various publications including the Wall Street Journal, the New York Times, InStyle, People, and is a personal favourite of Gwyneth Paltrow.
BACK
• Strategic visuals were created to hone in on the brand's vision
• Copy writing, content creation and community management grew the fan base to support the business
• Social media strategy was created for a unique brand approach allowing it to stand out from the pack
Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been features in publications including InStyle and People, and is a personal favourite of Gwyneth Paltrow.
A few other brands I've worked with:
jillian harris
urbanwalls
inika
tiny zen memory
shangri-la hotel
vita magazine
