Smash + Tess is the home of the OG Romper and a brand that I grew to 150K Instagram followers!
I worked with Smash + Tess 2017 - 2020. Implementing a strong marketing strategy of strong visuals, influencer marketing, Instagram community building has resulted in the brand growing from 1200 Instagram followers to 150K under my management.
• Created cohesive, consistent, and original brand imagery
• Created cohesive and consistent brand imagery, (including original photography) for use on social media, website, ads and newsletters
• Secured various brand and influencer collaborations
• Grew Instagram following to 150K while securing an engaged community for immense business growth
• Brand featured on major TV networks, publications, magazines and websites
The Pie Hole (you may have seen them on a recent Diners, Drive-ins and Dives episode) is a local bakery who has seen huge growth.
The Pie Hole is a Vancouver based bakery who now has three locations and was recently featured on Diners, Drive-Ins and Dives. You Wanna Piece of Me, the book, was released in Nov 2020. I have been working with the brand since 2017, when they opened their first location.
• Media relations work garnered various TV network appearances and high level food media mentions
• Media relations work garnered various TV network appearances
• Following on Instagram to 10K+
• Created a strong community of supportive foodies and food bloggers to amplify marketing efforts
• Created a strong community of supportive food bloggers to amplify marketing efforts
Vintner’s Daughter is a California based beauty brand that has grown into a well-known luxury skincare brand with an epic cult following.
Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been featured in various publications including the Wall Street Journal, the New York Times, InStyle, People, and is a personal favourite of Gwyneth Paltrow.
• Strategic visuals were created to hone in on the brand's vision
• Copy writing, content creation and community management grew the fan base to support the business
• Social media strategy was created for a unique brand approach allowing it to stand out from the pack
Through strategic social media management, within 8 months, the brand’s instagram following grew from 5k to 20k. The brand has been features in publications including InStyle and People, and is a personal favourite of Gwyneth Paltrow.