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It’s been one year with Lola and running a business at the same time… plus COVID. I thought it would be a good idea to finally talk about how it all has worked for us. The thoughts have been swirling in my mind about this for some time, and if I’m totally honest, I’ve held […]

It’s been one year with Lola and running a business at the same time… plus COVID. I thought it would be a good idea to finally talk about how it all has worked for us. The thoughts have been swirling in my mind about this for some time, and if I’m totally honest, I’ve held […]

Lola’s First Year + Running a Business

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August 11, 2021

baby

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Influencer or brand? You’ll want to read this. Paying attention to key Instagram stats and understanding them is an important tool in assessing how your content is performing. These stats can help you decide how to bend and mould your content to bring value to your audience, creating momentum in the algorithm. Not every piece […]

Understanding Your Instagram Insights for Brands and Influencers

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Business

I’ve absolutely loved seeing you use your Media Kit Templates! I’ve gotten so much great feedback and some really great questions. One of those questions is: how to calculate your Instagram engagement rate! Engagement rate is one of the MOST important metric that can tell a brand whether or not you’re a valuable marketer to […]

How to Calculate Your Instagram Engagement Rate

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Business

It’s finally here… my Media Kit Template for bloggers, influencers and businesses is LIVE! When I rebranded and took this website live, I had a vision to create resources for all of YOU! I’ve been working on this for way longer than I want to admit and the day is finally HERE. I knew I […]

Media Kit Template for Bloggers, Influencers and Businesses

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Business

One of my absolute fave social tools is Instagram stories. It’s such a powerful way to connect with followers and show much more of the real side of you, your business and everything in between. Using stories is one of the most important ways to gain Instagram influence. If you’re a blogger/influencer, then Insta stories […]

Three Ways to Gain Instagram Influence Using Insta Stories

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Business

20-something Erin would hide her mail and pretend like the bills didn’t exist. She would blissfully ignore calls from the credit card company which eventually turned into calls from the collection company. Yes, that doesn’t sound like someone who now has a very healthy relationship with money, does it? It’s proof that things can turn […]

How To Get Ahead Financially

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So many print publications are using resources to create fun and engaging video content, and I’m here for it. They produce such rich content thanks to their access to celebs, pros, and pretty stellar set ups. I feel like the content I’m seeing on these channels kind of takes a lot of the clout from […]

The Best Binge Worthy YouTube Channels

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Business

While I’m a person who prefers to give the gift than receive it, sometimes, it’s really nice to get exactly what you want! In partnership with TELUS, I’m sharing my last minute tech gift picks for pretty much anyone you’re stumped on buying for! I actually had no idea TELUS sold so many amazing tech […]

Gift Guide: My Tech Picks

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Business

It’s no secret that living in the digital age comes with stressors. A few weeks ago, I was hit by it hard. I woke up, rolled over, grabbed my phone and checked Instagram, like I always do. I work in the digital space, and I have to spend a fair share of time on social […]

How I Create Boundaries with Social Media

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This morning, I woke up with a racing mind. I know you know what I mean. That dreaded feeling of overwhelm. The first thing that came to mind is that if I’m feeling like this, maybe you are, too. Read on to find out how to deal with feeling overwhelmed, because I feel you, girl! […]

How to Deal With Feeling Overwhelmed

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I actually don’t think there is a more productive way to spend my Saturday than by protecting my industry and speaking up for it with this blog post. I have been over on Instagram stories for the last few days talking about Instagram, and how the platform has completely changed, for the negative, over the […]

Instagram: Then and Now

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