As I write this, I’m sitting on a plane back home from Palm Springs. Three years in the making, I decided it was time for my husband and I to get away, just the two of us. It was probably the worst time with me just DAYS away from launching my very first course with MILA – […]
As I write this, I’m sitting on a plane back home from Palm Springs. Three years in the making, I decided it was time for my husband and I to get away, just the two of us. It was probably the worst time with me just DAYS away from launching my very first course with MILA – […]
It’s been one year with Lola and running a business at the same time… plus COVID. I thought it would be a good idea to finally talk about how it all has worked for us. The thoughts have been swirling in my mind about this for some time, and if I’m totally honest, I’ve held […]
Influencer or brand? You’ll want to read this. Paying attention to key Instagram stats and understanding them is an important tool in assessing how your content is performing. These stats can help you decide how to bend and mould your content to bring value to your audience, creating momentum in the algorithm. Not every piece […]
I’ve absolutely loved seeing you use your Media Kit Templates! I’ve gotten so much great feedback and some really great questions. One of those questions is: how to calculate your Instagram engagement rate! Engagement rate is one of the MOST important metric that can tell a brand whether or not you’re a valuable marketer to […]
It’s finally here… my Media Kit Template for bloggers, influencers and businesses is LIVE! When I rebranded and took this website live, I had a vision to create resources for all of YOU! I’ve been working on this for way longer than I want to admit and the day is finally HERE. I knew I […]
One of my absolute fave social tools is Instagram stories. It’s such a powerful way to connect with followers and show much more of the real side of you, your business and everything in between. Using stories is one of the most important ways to gain Instagram influence. If you’re a blogger/influencer, then Insta stories […]
20-something Erin would hide her mail and pretend like the bills didn’t exist. She would blissfully ignore calls from the credit card company which eventually turned into calls from the collection company. Yes, that doesn’t sound like someone who now has a very healthy relationship with money, does it? It’s proof that things can turn […]
So many print publications are using resources to create fun and engaging video content, and I’m here for it. They produce such rich content thanks to their access to celebs, pros, and pretty stellar set ups. I feel like the content I’m seeing on these channels kind of takes a lot of the clout from […]
While I’m a person who prefers to give the gift than receive it, sometimes, it’s really nice to get exactly what you want! In partnership with TELUS, I’m sharing my last minute tech gift picks for pretty much anyone you’re stumped on buying for! I actually had no idea TELUS sold so many amazing tech […]
It’s no secret that living in the digital age comes with stressors. A few weeks ago, I was hit by it hard. I woke up, rolled over, grabbed my phone and checked Instagram, like I always do. I work in the digital space, and I have to spend a fair share of time on social […]
This morning, I woke up with a racing mind. I know you know what I mean. That dreaded feeling of overwhelm. The first thing that came to mind is that if I’m feeling like this, maybe you are, too. Read on to find out how to deal with feeling overwhelmed, because I feel you, girl! […]